Tourism New Zealand through Mindshare has begun a campaign to ‘inspire conversations’ among Australians.

The campaign encourages consumers to send a postcard from a variety of New Zealand archetypes and accompanying epostcards.

The campaign will run online Fairfax properties, initially on their larger portals but moving down to their contextual travel sites. The campaign is designed to target “interactive travellers, people who love to plain their holidays down to the minutiae,” according to Carolynne Moore, Partner, client leadership, Mindshare.