Ford encourages tweets while driving
Ford Motor Co. has plans for new wireless dashboard technology to include Twitter feeds.
Ford announced at the Consumer Electronics Show in Las Vegas, the app will be part of its Sync platform. Drivers will use voice commands to hear tweet read aloud and controls on the steering wheel will allow skipping forward or backward.
Alan Mulally, Ford CEO, said he believed the Sync controls, such as voice command, would make in-car entertainment and communications apps safer and less distracting than using mobile.
The move comes on the back of Ford’s succesful ‘Fiesta Movement’ campaign. The campaign saw 100 ‘social agents’ were loaned a Ford Fiesta and blogged about their experiences. This racked up impressive statistics for Ford:
- 4.3 million YouTube views
- 3 million+ tweets
- More than 500,000 Flickr views, and
- 50,000 interested potential customers, of which 97% didnt already own a Ford.