Foxtel turns tables on pirates with ‘express access’ US TV deal with HBO

Foxtel has signed a deal with US TV giant HBO to bring popular series like True Blood to Australian screens within hours of them airing in the US, according to a report in The Australian.

The landmark deal will lock free-to-air networks out of HBO’s catalogue of acclaimed programming and reduce the impetus for piracy by making the content available before it is available to download illegally. Currently Australian audiences wait up to a year before US shows are aired on local television, fuelling widespread piracy of popular programming.

“It’s a long-term deal and we get all first-run HBO programming on Foxtel,” chief executive of the pay-TV network, Richard Freudenstein, told The Australian.

“You won’t see programs like Boardwalk Empire end up on SBS in a couple of years. It removes their ability to sell in a second window to free-to-air television. That won’t happen any more. You won’t see those programs on free-to-air.

“When we talk about express from the US we mean it very, very seriously. We’re going to be putting things to screen often within hours or 24 hours after their first screening in the US. We think that’s a service our customers deserve and we also think that it will continue to attack piracy, which is a big issue in this country.”

The deal will make HBO’s programming, including recent hits Game of Thrones, Girls, True Blood, and Veep, available in high definition, a further benefit over pirated versions.

The pay-TV operator will also launch ‘Foxtel Go’ next month, an iPad app offering subscribers 21 channels free of charge, making a raft of content including HBO’s available on demand via mobile device. “We’ve got all the rights we want for catch-up TV, tablet and IPTV [internet via television] free on demand to customers,” Freudenstein commented.

HBO content will premiere on Foxtel’s premium drama channel Showcase, which will be marketed as the ‘home of HBO’. Subscribers will also be able to watch a library of classic shows such as The Sopranos and Six Feet Under.

Foxtel aims to increase its penetration in Australian households from about 34% to 50% by 2017.

 

Boardwalk Empire image copyright HBO

  • robhillcreative

    By taking shows away from free-to-air TV and putting it on a pay-TV network, how will this stop the pirates? I understand that the shows will be available at the same time as in the US to Foxtel viewers, but won’t they simply create a new market in all the free-to-air viewers who no longer have access to these shows?

  • Great comment above.

    Foxtel have moved to beat the pirates at the speed to market game, but not the price game. It’s a bigger win against the free to air cannels than it is against pirates.