Foxtel and Ten deal on Commonwealth Games
Foxtel and the Ten Network have announced that they will offer advertisers a point of contact to place advertisements during the Delhi Commonwealth Games in October 2010.
This will mean that advertisers will be able to book ads across six Foxtel channels, Ten free-to-air and its 24-hour digital sports channel ONE, and on mobile phones and websites, under a revenue-sharing deal.
Chief executive of Ten, Grant Blackley, told the Sydney Morning Herald that the deal made sense for Ten and Foxtel, as it extends the programming deal they already had.
“This what the market is looking for, a comprehensive package where consumers can watch at a time of their choice on a device of their choice … this is responding to that demand,” explained Blackley.
The two programmers plan to sign up, for an undisclosed amount, 10 principal sponsors, who can choose to advertise across all or some of the platforms and in specific events during the fortnight of the games.