Foxtel’s rebrand is ‘for everyone’, but does that logo look a little familiar?

Foxtel last week unveiled a new logo and brand strategy designed to promote the brand as one ‘for everyone.’

Foxtel’s rebrand and new brand strategy sees a new logo, which does look quite similar to that of a UK design company.

According to Foxtel’s community manager in a blog entry last week, the new logo, which was developed by design agency Maud, aims to express a more open and inclusive identity.

Screen Shot 2017-06-15 at 4.30.02 pm

 

Further to the rebrand was the arrival of the re-vamped Foxtel Now service – the pay TV company’s internet-delivered TV service.

The new logo replaces Foxtel’s old all caps logo:

Screen Shot 2017-06-15 at 4.29.55 pm

 

One eagle-eyed Marketing reader noticed a pretty strong similarity between the new logo and one developed by UK design firm Design Project for print specialist company Team.

Screen Shot 2017-06-15 at 4.44.05 pm

 

Further reading

Ben Ice
BY Ben Ice ON 16 June 2017
  • felicity boath

    I also think it looks like the Vivino app logo

  • also looks like Mubi