Going Google campaign is coming
Google is set to launch its ‘Going Google’ billboard campaign in UK, France, Canada, Japan, Australia and Singapore, building on a campaign first launched in the US in August 2009.
The outdoor campaign is designed to encourage businesses to use Google apps to give their employees access to shared documents, calendars, email, in competition with Microsoft’s Exchange and Sharepoint programs.
The campaign line refers to business users switching to Google’s range of products and creative executions on digital screens will be updated daily to carry new copy.
Each of the billboards is designed to be daily updated, with the only constant being the web site, Google.com/gogoogle.
“Each day, thousands of companies, including the worlds top brands switch to Googles enterprise solutions — Google Apps, Postini Services, or the Google Search Appliance. Google helps take the hassle out of managing IT solutions, letting you save time and cut costs,” states an opening comment on the site.
The ads, created by Google’s inhouse creative hub in New York, will begin appearing across London locations, in newspapers and magazines, and will make use of digital displays at London train stations.