A passion for what they do and a dislike of operational details are the two things Australian small businesses all have in common, according to Google.

And that provides the perfect opportunity for Google Enterprise to launch a new campaign for the web giant’s enterprise collaboration solutions, ‘What are you working for?’.

The campaign comprises a series of online videos featuring Aussie small business owners and managers, what they get up to on a daily basis, their dreams, and of course, how Google Apps for Business helps them.

The accompanying website, WhatAreYouWorkingFor.com, features articles and guides on work in the 21st century, and is intended as a resource for small businesses looking for information on how they can get the most out of Google’s range of web-based collaboration apps for businesses, such as Gmail, Google Docs and Google Sites.

Marketing manager of Google Enterprise, Jeremy Wood, writes in a blog post this morning that ‘What are you working for?’ is intended to help small businesses learn how they can operate more efficiently by using internet technologies: “Business owners and managers can learn from their counterparts around Australia who have already taken the leap to Google Apps. Like George Perry at Choice, a leading consumer advocacy group, who turned on Gmail and Google Calendar for the whole company… overnight!”

‘What are you working for?’ follows last year’s launch of ‘Getting Aussie Business Online‘, a Google and MYOB initiative that provides small businesses (with an ABN and phone number) a free website and .com.au address for two years with ecommerce functionality (example one year on), a $75 Google advertising trial and a Google+ brand page.

Watch John’s story below:

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