Google launches insights hub for marketers
Google has launched a marketing insights website making freely available mobile and digital marketing statistics even more accessible than before.
Described as an insights and inspiration hub for advertisers and agencies, the ‘Think Insights‘ site features consumer behaviour research, brand campaign case studies, opinion and strategy from Google employees and interviews with CMOs.
“We built google.com/think to help you do it all – stay up-to-date on the latest in digital marketing, arm yourself with data to support your business cases and create inspiring campaigns,” Lisa Gevelber, head of Global Ads Marketing, writes on Google’s blog.
The site also integrates Google’s real-time insights tools into an ‘insights finder’ application that lets users search by what people are watching, talking about, looking for, clicking and saying about specific brands by region and time.
Launch content on the site includes the search giant’s ‘Understanding the Full Value of Mobile’ report; a case study on how adidas drives brand value on mobile beyond mcommerce; Hyundai’s ‘Elantra: Driveway Decision Maker’ – a campaign which lets people take a virtual test drive using Google Maps Street View, projection mapping and real-time 3D animation; and YouTube’s Ads Leaderboard – a monthly top ad list.
Sony’s ad for the new Playstation 4 topped February’s ad leaderboard, while Super Bowl campaigns from Samsung, Jeep, Pepsi and Oreo were catapulted into the top 10 on the back of the game’s hype.
The site has its own email newsletter, Google+ and Twitter accounts.