Google dominates Australian search in June 2008
Hitwise announced today that Google search properties (Google.com and Google.com.au) accounted for 87.81 percent
of all Australian searches in the four weeks ending 28 June, 2008.
This represents a 11.79 percent increase compared to 30 June 2007. MSN Search and Yahoo! Search
properties each received 6.72 and 3.93 percent respectively. The
remaining 42 search engines in the Hitwise Search Engine AnalysisTool accounted for 1.54 percent of Australian searches.
In the U.S. market Google (www.google.com) accounted for 69.17 percent
of all U.S. searches in the four weeks ending 28 June 2008. MSN Search
and Yahoo! Search accounted for 5.46 percent and 19.62 percent
respectively. Similarly Google search properties (www.google.com and
www.google.co.uk) continue to dominate in the U.K. market accounting
for 87.34 percent of all U.K. searches followed by Yahoo! Search (4 percent) and MSN Search properties (3.72 percent) during the same period.
Traffic from Search Engines to emerging Online Video industry increases by 16 percent.
Search Engines continue to be the primary way internet users
navigate to key industry categories, with Google search properties
driving the majority of traffic. When comparing June 2008 to June 2007,
Hitwise Australia data reveals that upstream traffic from Search
Engines to the Online Video* industry have increased by 16 percent.
In contrast, traffic from Search Engines to the Social Networks
industry has decreased by 10 percent during the same period. Other
mainstream industries such as Business & Finance, News & Media
and Shopping & Classifieds have also showed a slight decrease intraffic coming directly from Search Engines.