Google releases YouTube users study
Want to know what the YouTube generation looks like? Google has released an Australian YouTube usage research report, based on a survey of 3,000-plus YouTube users.
Conducted by Research International, it reveals that the Australian YouTube community includes the whole family (14 to 17-year-olds only make up 7% of Australian YouTube users), includes workers, students, stay-at-home mums and retirees, and are not just techies and nerds – according to the study 61% of YouTube users are not tech-savvy.
Users encompass all life stages, with 55% being married, 35% single and 9% divorced and many believed that stay longer than they intended (79% or one hour and nine mins per week on average).
The research also indicated that 62% of those surveyed visit the site at least once a week, 47% share videos when they find a one they love, 86% spend time on YouTube for entertainment and 20% actually uploaded their own video.
Other findings from the survey include:
User age group percentages
- 18-29 = 32%
- 30-39 = 20%
- 40-49 = 18%
- 50-59 = 13%
- 60+ = 10%
Australian YouTubers watch a broad range of content:
- 51% music videos
- 31% movie trailers
- 27% user-generated content
- 26% TV shows
- 25% seek out ads
- 22% news clips, and
- 18% sports news/highlights.