Grill’d healthy eating parody series continues, ‘Healthy Guy’ chugs protein shake

We recently reported on a branded content series by Grill’d that parodies extreme dieting to promote its new low-carb burger bun. And we mentioned there’d be a follow up, so here it is.

The second spot in the series is ”Healthy’ Guy’, and follows a dude who highlights the extreme behaviours and general confusion of Australian men around diets, food terms and exercise.

READ ALSO: Brand profile: How Grill’d rescued the burger, and how it plans to avoid ‘mainstream’ »

 

 

The previous video in the series, ”Healthy’ Girl’.

Peter Roper
BY Peter Roper ON 28 November 2014
Editor of Marketing Magazine and Marketingmag.com.au