Leo Burnett Melbourne creates Honda Australia’s first Australian TVC
Honda Australia launches its first ever brand TVC celebrating Honda’s innovative, human-centric philosophy.
The new 60-second commercial, created by Leo Burnett Melbourne, recognises Honda’s long history of human-centered engineering that sets it apart from other car brands. Titled ‘Moving You’, the spot opens with an intimate moment as a recovering stroke victim supported by a Honda Walking Assist Device embraces her partner once again.
The campaign also cements how Honda has always been one of the world’s most innovative and influential companies, creating technology to help stroke victims walk again, powering our farming industry, using robotics to assist in everyday life and designing boat motors, supercars and jets.
“The new brand TVC really shows the breadth of the Honda business and our commitment to enrich people’s lives through the products we create and services we offer,” says Stephen Collins, director, Honda Australia. “The recent addition of our five-year unlimited kilometre warranty is just another way we are committed to putting customers at the centre.”
This year is one of the busiest launch years in Honda Australia’s history – with 80 percent of the Honda product portfolio being refreshed or completely new in 2017. Scott McGregor, general manager, customer and communications, Honda Australia, said customers would see more from Honda in coming months as its revitalised brand messaging sweeps into customer consciousness across a range of media.
The brand TVC has been rolled out alongside outdoor, digital, social and dealership POS.