takes Instagram influencer Baddie Winkle on bucket list trip has announced the #BadAssBucketList trip with ‘Insta-grandma’ Baddie Winkle.

To promote’s rewards program, the 89-year-old influencer tick items of her bucket list on a round the world trip.

Recent research from conducted by One Poll in September reveals that one-in-five Millennials admit to taking travel inspiration based on the adventures of their grandparents and parents.

Destinations on Baddie Winkle’s bucket list include Niagara Falls, the Grand Canyon, Rio de Janeiro, Paris, London and Dublin.

Winkle’s celebrity fans include Miley Cyrus, Khloe Kardashian and Nicole Richie. She’s the “perfect partner” for the campaign, says David Spasovic, marketing manager for Australia and New Zealand, “which is all about experiencing the best of the world, no matter what the age.”


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Ben Ice
BY Ben Ice ON 11 October 2017
Ben Ice was MarketingMag editor from August 2017 - February 2020