How Hahn is leveraging its entrepreneurial roots to nurture start-up ideas

Beer brand Hahn has launched a program called ‘JumpStart’ that offers entrepreneurs financial and mentoring rewards for their ideas, drawing on the beer brand’s own roots as an idea that started in a pub.

 

Started by four guys with a shared passion for brewing high quality beer more than two decades ago, beer brand Hahn has launched a program called ‘JumpStart’, that aims to encourage Australians to share their ideas and passions and win the opportunity to be mentored by some of Australia’s best in business.

The Lion-owned beer brand has partnered with entrepreneur Jack Delosa to launch ‘JumpStart’, a program aimed at fostering collaboration, idea sharing and ultimately, making these ideas a reality.

Through the campaign website, Hahnjumpstart.com.au, groups of two or more can submit their original idea for the opportunity to win $20,000 as well as series of personalised mentoring sessions from successful young business people. There will also be a runner-up and people’s choice prize involving financial and mentor support.

With two multi-million dollar businesses under his belt, campaign ambassador Jack Delosa not only knows what makes a good idea, but also how to take that leap and make it happen. “Some of the best business ideas are those that have been thrown around with friends, so don’t be afraid to share even the smallest seed of a thought. Hahn ‘JumpStart’ is all about capturing these ideas and providing the platform to help some lucky people bring them to fruition,” says Delosa

“One of my true passions is to help others seize their dreams, and the Hahn ‘JumpStart’ program gives people the perfect channel to do this.” added Delosa.

Matt Tapper, national marketing director, Lion says Hahn ‘JumpStart’ is about helping groups of friends take an idea they’re passionate about and making it a reality. “Financial support is important, but when coupled with the experience and advice of people who have had an idea and made a successful business out of it, it’s truly an invaluable prize,” Tapper says.

“We created this program because we believe it’s at the heart of what Hahn is all about – collaboration, passion and taking a risk on a new idea you believe in. Since our first beer was brewed back in 1988, we’ve had some amazing successes and some interesting challenges. Hahn JumpStart will give aspiring entrepreneurs the tools and tips to help make their idea a success,” said Tapper.

The campaign video draws on Hahn’s origins as an idea drawn on a coaster by four mates in a pub:

Peter Roper
BY Peter Roper ON 1 September 2014
Editor of Marketing. Tweets as @pete_arrr.