Sponsored post.

The ability to effectively allocate interactive marketing spend by understanding the relative performance of each online channel is paramount to turning online prospects into repeat customers, according to a new IBM Digital Marketing Optimisation Solution whitepaper, ‘Turning online prospects into repeat customers and loyal advocates.’

The whitepaper also highlights how to:

• Ensure your digital presence meets the needs of your customers by understanding in real time how visitors are interacting with your brand’s digital presence and identifying opportunities to continuously optimise their online experience,
• maximise the impact of your marketing programs by using advanced segmentation to gain insights into what motivates customers at each stage of their digital life-cycles, and
• improve marketing efficiency by automating personalised marketing programs and content across email, display advertising, search, mobile devices and social media.

The whitepaper is available for download here.