Webling Interactive has strengthened its digital offering with the appointment of Ian Farmer, who will take on a newly created Digital Strategist role.

Ian brings a wealth of experience covering marketing, business, technology and operations that will grow Webling’s offering across existing and emerging digital channels.

A prolific blogger, Ian's energy and passion are evident in his ability to interpret digital trends to creatively develop innovative solutions. Before joining Webling, Ian worked in a consultancy capacity for a number of digital agencies, focused on social media marketing, where he pioneered social media monitoring and engagement strategies for many clients including BRITA, Suntech Power, Guinness, and Caroma.  Ian also had extensive experience working with the Mars group spanning a number of roles across IT, marketing and business development, allowing him to understand and appreciate both sides of the fence.

Webling Interactive Director Deniz Nalbantoglu said “Ian’s experience in FMCG will add great value to our accounts as we are very active in this space. Ian has a unique background combining technology, marketing and social media, we are excited that he is on board”

Webling Interactive is a Sydney-based full-service digital agency specialising in exceptional brand experiences online for blue chip national and international clients. Webling creates integrated digital campaigns, social media, mobile apps as well as sophisticated business systems and ecommerce.