I’m Ron Burgundy? Dodge recruits San Diego’s favourite news anchor

Milk may have been a bad choice but this certainly was not. Car company Dodge have paired with Ron Burgundy, from the up-coming  Anchorman 2: The Legend Continues movie, in a series of ads promoting their new Durango model.

Since enlisting the talents of San Diego’s favourite news anchor, Dodge has seen Durango sales increase by 59% and Dodge’s web traffic has rocketed by a whopping 80%.

Well played Dodge, well played.