Increase in radio ad sales
Radio ad sales have lifted in the new financial year, growing in all five markets according to a report released by Deloitte.
According to figures released by Commercial Radio Australia (CRA), the commercial radio industry has recorded growth in metropolitan advertising revenue of 2.25% for the 2009/10 financial year to $647.32 million.
Deloitte has also released a report, ‘2010 Metropolitan Commercial Radio Advertising Revenue’, indicating the strongest growth recorded was in the Melbourne market, at $195.41 million revenue for the financial year – up 3.3% compared to the same time in 2009.
Adelaide grew 2.83% to $61.64 million, Sydney grew 2.21% to $202.49 million, Brisbane’s sale increased 1.3% to $103.32 million and Perth followed the trend by growing 0.73% to $84.46 million.
Joan Warner, CEO of the CRA said the radio industry had recorded consecutive monthly growth in revenue since November last year, though some months and markets were more patchy than others.
“This is good news for the industry and reflects a strong turnaround from a slow start in the first few months of the financial year highlighting the resilience of the radio industry,” Warner said.