Infographic: does native advertising actually work?
Most of the discussion around native advertising this year has been around the what, the who and the how. But Mindshare Australia wanted to find out, simply, whether native advertising actually works.
The below infographic illustrates the results of a Mindshare Australia study with Fairfax Media, the first of its kind in Australia, that looked into the success of native advertising through both qualitative and quantitative research methods.
The results are fairly positive for native advertising.
The research looked into key indicators such as intent and consideration, as well as consumer attitudes to native and other media business models.