Infographic of the week: 40% of CMOs feel unprepared

This week’s infographic comes from business consultancy Accenture, which recently released findings from research into the turbulent life of a CMO.

The research aimed to understanding the opinions and challenges of the world’s senior marketing executives and is based on online surveys of 405 key marketing decision makers in 10 countries.

The ‘CMO Insights Survey‘ found that nearly 40% of CMOs feel they lack the right people, tools and resources to meet their objectives, which is 5% lower than when the survey was run a year earlier.

Accenture CMO Insight Infographic