Infographic of the week: Data-rich and insight-poor, from information to intelligence
The world of marketing is becoming incredibly rich in data, but unfortunately poor in insights. There is currently an influx in customer data, however, the ability to understand all of this new and exciting information hasn’t exactly kept the same pace.
Email marketing company Yesmail partnered with Infogroup Targeting Solutions and surveyed 700 top marketers at the DMA2012 Annual Conference and Forrester Research’s eBusiness Forum last year in the US.
They found that 68% of marketers expect their data-related expenditures to increase in 2013 and 56% of companies surveyed plan on hiring more staff for data specific positions.
The below infographic shows all of the findings.