Thank God it’s Friday, which means the weekend is only roughly eight hours away, but even more exciting than that, it is time for our infographic of the week!

Cloud-based customer service software firm, Zendesk has released this infographic based on research completed by Dimensional Research about how customers are influenced by the type of customer service they receive.

Customers were surveyed on what constitutes good and bad customer service, with the study finding that bad experiences are more easily called upon than positive ones and good customer service will more often than not result in an increase in purchases.

Enjoy.