Infographic: The science behind transmedia storytelling and why you need to be across it now
Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason. Brand storytellers are being forced to create new transmedia experiences by integrating dynamic content, often co-created through audience participation.
Getty Images has released a new infographic explaining the effective transmedia storytelling can offer the consumer if done correctly.
The infographic details how a transmedia story can lead to stronger emotional connections to brands and the ability for businesses to engage with new or jaded audiences to send brand loyalty soaring via this new media experience.
For this reason, Getty’s infographic explains why becoming effective storytellers in the transmedia marketplace is something that should be top of mind for marketers, advertisers and business decision makers.