Inside Marketing Magazine: The Design Issue

In April and May 2015 Marketing magazine is obsessed with all things ‘design’. With cover design by Re, The Design Issue delves into a range of topics, from design thinking to design-led brands to packaging design. The magazine is due to reach digital and print subscribers this week.

 

Inside The Design Issue

Here’s an overview of what’s in the print mag:

    • Feature: Why marketers need design thinking
    • Interview: Alvaro Marquez on his task of redesigning the ABC as head of service design
    • Marketer profile: Umberto Mecchi
    • Brand story: Xero’s Andy Lark on the SaaS brand’s X-factor
    • Feature: Packaging – tales from the front line of branding
    • Case studies: Bupa, Bluescope, A2 Milk, DHS
    • Columns: Michael Valos, Karl Treacher, Steve Sammartino, Sergio Brodsky, Christine Khor and Con Stavros.
    • Content partners: Their contributions throw up some fascinating deviations on the theme of ‘Design’.
    • Brain Trust: Can the design process be automated?

Question: I’m not yet subscribed, can I still get The Design Issue?

Answer: Probably! Give our friendly subscriptions department a call to subscribe (freecall in Australia 1800 804 160) and ask them nicely if there are any copies left. I’ll tell them to expect your call. Otherwise, a limited number will be available in selected newsagents, and you can always get the digital version from ZinioApple’s iTunes Store or Google Play.

Peter Roper
BY Peter Roper ON 20 April 2015
Editor of Marketing Magazine and Marketingmag.com.au