Jetstar turns Australia’s busiest train stations into airports

As a way of celebrating its 17th birthday, Jetstar is taking over Australia’s busiest train stations. It is asking commuters to ‘catch a plane’ instead of catching a train. 

In a full media takeover of two of Australia’s most prominent and iconic stations, over 50 digital screens in the station are being used to track an aircraft’s flight path, with free flight vouchers for those who can scan and catch the plane. 

Every available screen across Flinders Street Station in Melbourne and Central Station in Sydney will be working together to help passengers catch vouchers ranging from $50-$500. The activation utilises every digital oOh!media screen across both stations for 24 hours.

Jetstar’s chief customer officer, Alan McIntyre, said: “There’s no doubt there’ll be lots of keen travellers at Flinders Street and Central Stations to snap up these travel vouchers to put towards their next trip.”

Jetstar partnered with oOh!media, Thinkerbell and Wavemaker to bring about this new campaign that they hope will get air travel back on its feet again. 

Neil Ackland, chief content, marketing and creative officer from oOh!media says: “Big, bold and technologically creative, this campaign showcases Jetstar in a unique and innovative way, and is sure to drive engagement, brand recognition and bookings. It’s been a real highlight to work with Jetstar, Thinkerbell and Wavemaker on such a fun campaign as people start flying again in greater numbers.”

Adam Ferrier, chief thinker at Thinkerbell says: “It’s been great working with Jetstar to shake up Australia’s commute and remind everyone that a relaxing holiday is only a few clicks away. Using all the station media so it’s all joined up to create a completely immersive customer experience is pretty fun.”

 

Marija Mrvosevic
BY Marija Mrvosevic ON 25 May 2021
Marija Mrvosevic is the editorial intern at Marketing Mag.