KitKat opens custom ‘Chocolatory’ to satisfy Japan’s unique tastes

KitKat, is launching its first boutique store in Japan. The KitKat ‘Chocolatory’ store will be located within the Seibu department store in Tokyo’s Ikebukuro district and will stock exclusive varieties of the chocolate bar created in collaboration with Japanese chocolatier Takagi.

KitKat is close to being a cult product in Japan, and it is a very special market for us,” says KitKat’s global brand manager, Stewart Dryburgh. “I’m thrilled that this shop will allow us to showcase new KitKat premium products,” he says.

KitKat chocolate is said to be the country’s favourite chocolate since 2012 (according to Nestlé) with the brand regularly creating obscure KitKat flavours exclusively for its Japanese consumers. Some recent, er… interesting flavours have included: Purple Potato, Cinnamon Cookie, European Cheese, Bean Cake and Wasabi.

Image: Nestle