Land Rover signs on as first brand partner of Virgin Galactic

Land Rover has signed on as the first brand partner of commercial space venture Virgin Galactic.

“I can’t think of a better partner to help in making this a reality,” Sir Richard Branson said in a recorded statement.

“We’re really delighted to be working alongside a brand that over the years has become identified around the world for its spirit of adventure and exploration.”

Watch Sir Richard’s full announcement in this video:

And here’s a short film from Land Rover made for the announcement.


Further reading: an interview we did a while back with Stephen Attenborough, commercial director and the first full-time employee of Virgin Galactic.