LG goes outside
LG Electronics (LG) has announced a three year partnership with outdoor concert circuit, A Day on the Green.
The partnership falls under LG’s brand platform, Life’s Good moments, and offers festival goers a chill-out suite where they can road test a range of LG’s products.
“LG’s sponsorship of A Day on the Green re-enforces our commitment to helping Australians experience more Life’s Good moments,” said Mark
Nesci, corporate marketing manager, LG. “This is an extremely exciting partnership bringing together a number of product experiences and planned promotions to enhance the concert experience.”
The 2010 concert circuit starts in October, with concerts to be held around Australia and New Zealand.