Lipton debuts first global TV spot (featuring The Muppets) during Oscars

Unilever used last night’s Oscars ceremony to debut it’s new ad featuring some of the Muppets’ more recognisable faces. The new campaign features the punchline, ‘Be More Tea’ and aims to highlight the stress-relieving properties of tea.

The spot was created by adam&eveDDB London and coincides with the upcoming release of the movie Muppets Most Wanted.

“We live in a busy world. It’s easy to slip into a routine with our heads down, moving from one place or obligation to the next. Lipton wants to inspire consumers to ‘look up’, take in all that life has to offer and enjoy what you may have otherwise missed. This is what ‘Be More Tea’ means to Lipton and the philosophy we will bring to life in our new national ad campaign starring the Muppets,” said Alfie Vivian, vice president of refreshments for Lipton’s parent company Unilever.