An application for the iPhone is being developed that will allow users to live stream cricket matches, giving advertisers a potential opportunity to reach them.

Mobile marketing technology company 2ergo has been commissioned by Vodafone Hutchison Australia to develop the Cricket LIVE iPhone application, which will provide Australian users on the 3 and Vodafone networks with live streaming on their iPhone the 2009/10 cricket season – including international test matches, one day internationals and Twenty20 internationals.

Viewers can share footage with friends via email, Facebook and Twitter through the paid app.

The multi-layered app can support and identify numerous user interface presentation layers, different services delivery and different charging constructs, all in an access controlled manner.

“The Cricket LIVE iPhone application is set to change the way consumers engage with mobile technology and illustrates the potential for smartphone technology to revolutionise the way in which consumers access information on the move,” said Adam Ward, 2ergo’s general manager, Australia.

“The paid-for application enables VHA to deliver superior mobile content directly to its customers who in turn benefit from up-to-the minute content that can be quickly and easily shared with friends.”