Marketer bookshelf: Katherine Nguyen’s five must-read books
Acer marketing director Katherine Nguyen shares her list of books every marketer should read.
We’re avid readers, and there are certain books that can make a lasting impression on our personal and professional outlooks and, ultimately, careers and lives. So each time we interview a marketing leader for our marketer profile section, we ask them to nominate a selection of books – and not just marketing books – they recommend every marketer should read.
Full of captivating stories, Katherine Nguyen is transforming Acer Australia and New Zealand as its head of marketing, with her energetic and fun approach to serious, number-driven business innovation. Nguyen is widely known for her different ways of approaching innovation. Read more in our full profile on Katherine Nguyen by Michelle Herbison.
Note: The books below contain Amazon Associate links, meaning that purchases made via this site will provide Marketing a small affiliate fee. If you’re interested in purchasing one of the books Curran recommends, using these links will not only procure yourself a book that could change your career but support Marketing, too.
By Al Ries and Jack Trout
Sharply written, with clear advice and minimum jargon, Ries and Trout provides a marketing book with a difference.
By Jack Trout
Trout places particular emphasis on simplifying processes and through a series of case studies and interviews, shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive.
By W Chan Kim and Renee Mauborgne
A book that really challenges everything you thought you knew about what it takes to achieve strategic success. With fantastic insights, it’s no wonder Blue Ocean Strategy has been embraced by organizations and industries across the world.
By Clotaire Rapaille
Marketing expert Clotaire Rapaille reveals the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies for the first time.
By Sun Tzu
With enduring popularity, The Art Of War, is a classic study of strategy and how to shape your tactics to cope with an ever-evolving situation. A must read for all marketers.