Marketing magazine June-July issue is out now – here’s what’s inside
The June-July 2014 issue of Marketing magazine has hit subscribers and goes on sales this week. This issue features a guide to marketing salaries in Australia’s five largest cities, an in-depth look at the current challenges and opportunities in green marketing, and an examination of best practice in managing sports sponsorships.
The magazine is available through newsstands, for most digital devices via Zinio, and specifically for Android via Google Play. It’s been eagerly-awaited – thanks for being patient as we transitioned between printers. And remember, to always get new issues of Marketing first (and cheaper), subscribe here.
Here’s what’s inside the June-July issue of Marketing magazine…
2014 guide to marketing, sales and communications salaries in Australia across Sydney, Melbourne, Adelaide, Perth and Brisbane
Finances versus footprint: getting consumers to act on green
With concern for the environment high, but translation into green purchasing low, Chris Byrne investigates how brands can leverage green.
Trends, best practice and risk management in sports sponsorships
Sporting sponsorships are big business, and an area that is continuing to expand. We take a look at trends within the industry, best practice when it comes to aligning your brand with another and what happens when it all goes horribly wrong.
Brand story: From B2G to B2C – a brand journey without barriers
Recent changes to legislation have turned the focus of Life Without Barriers from pitching for government tenders to winning over the consumer in a user-chooses environment, forcing it to undergo monumental change in its brand and organisation.
Career profile: The transformer
Sacha Adair, head of brand transformation at Digital Infusions, has steered huge corporations through the treacherous waters of turnarounds. She’s not only lived to tell the tale in these pages, every bump and scrape has made her a better marketer.
- The Valos Advantage: Insights and marketing accountability for the CMO
- Infographic: Myth-busting the stereotypes of Australia’s Boomers and Seniors
- Case studies: Devondale’s award-winning integrated year; Audi’s first Aussie-made campaign; and, the branding and launch of Skye by Crown residential development
- Brain Trust: Separate innovation teams or cross-functional embedding of innovation?
- The best marketing opinion writing: Karl Treacher, Stieve De Lance, Mark Cameron, Grant Flannery, Joe Barber.
We hope you enjoy the issue.