In the first of what we hope will be a regular roundup here at Marketing magazine online, we choose five recent marketing efforts that have grabbed our attention.

Earth Hour

Last week, we reported Earth Hour showing they wanted to create lasting engagement for their message of reducing power usage. Here’s the latest TVC, it uses people power to show what you can do to help the cause.

Virgin Atlantic

Richard Branson’s crown jewel airline Virgin Atlantic takes us back to the old days of air travel in this swanky TVC. Depending on who you are, that nostalgia might mean the glory days of luxury service from seductive airhostesses, or maybe it means insulting gender stereotypes. Either way, this commercial looks impressive. Virgin Atlantic sets itself up as the airline James Bond would fly with.

Nike

Wieden + Kennedy rarely miss the mark, and Nike doesn’t seem to be breaking the long love affair with their Portland neighbour anytime soon. This latest basketball shoe ad makes use of a big budget with big stars, big explosions and a whole lot of conscious product placement. Will it ever be a go beyond the ‘pitch’ below and become a movie? Probably not, but I doubt we’ve seen the last of the ‘Black Mamba’.

Fat Yak

This video takes on the MTV ‘Cribs’ concept and checks out a Mongolian man’s ‘ger’. There’s also a pretty snazzy website running with the Yak Racing campaign.

NAB

It’s been hard to miss this one over the last week. Launching on Valentine’s Day, NAB Bank made a bold move by “breaking up” with the other three major banks, with a whole lot of YouTube videos, billboards and print ads backing up the campaign. Our readers have been talking a lot about this one on our Twitter and Facebook pages, so let us know what you think of it below, and if it will work in creating a real, lasting point of difference for NAB as the lesser of four evils.

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