MarketingTV: DT + Red Cross + Google Glass hackathon for humanity

MarketingTV reports from the DT Melbourne office during its 24-hour hackathon to develop ways to leverage wearable technology for Red Cross Australia.

The Red Cross is currently celebrating its Australian centenary and DT has devised a concept to use cutting edge (and not yet fully understood) technology – Google Glass – to demonstrate how technology  can help the Red Cross for its next 100 years. The hackathon was a 24-hour discovery journey to create Glass concept apps that will help the Red Cross continue to help Aussies in need. The hackathon is a continuous session where teams will plan, design and code a viable app.

Participants were tasked with finding solutions for three areas the Red Cross focuses on:


Watch it unfold below, and, as always, be sure to check out the MarketingTV homepage for more video content.

And thanks to the DT Melbourne team for having us inside the process.