Massive brand recall for promo products
Marketing must hang its head in shame this month because in our Promotional Products feature in the October issue of Marketing, it seems there was a very important number left off one of the stats.
It was printed that 6.1 percent of business travellers could recall the advertiser’s name on a promotional product that they had received, according to figures provided by APPA. However, somewhere in the production process we left off the number 7.
Clearly, if only 6.1 percent of people remembered a brand name, the promotional products industry could shut up shop completely.
Fortunately this is not the case and a whopping 76.1 percent have a clear and shining memory of the brand behind the product.
To celebrate our incompetence over at Marketing, we thought we’d bring you some of the best examples of promotional products. Take a look at the images below and let us know which you think works as a great promotional product.
Does the shirt appeal to Seinfeld fans out there?
Can you see yourself playing with the Shrek hacky-sack?
The products pictured include:
Big M Skim Boards – Arid Zone
Egg-grow St George Bank (it sprouts a plant that has thank you imprinted on it) – Conomos Corporate
Shrek 2 Hacky-sacks – Corporate Express Promotional Marketing
Seinfeld Puffy Shirt release on DVD – InFocus