Media Monday: ABC leads NYE coverage, Stan partners with Viacom, ACM centralises sales

Welcome to the first Media Monday of 2015. In Australian media news this week, the ABC’s New Year’s Eve coverage earned it 4 million viewers, streaming service Stan licenses shows from Nickelodeon, MTV and Comedy Central, Fairfax Media’s regional publisher ACM centralises sales, ABC releases iView for PS4, Southern Cross Austereo grows strongly online, and 3AW remains Melbourne’s number one radio station. 


ABC attracts four million viewers on New Year’s Eve

ABC and ABC News 24’s New Year’s Eve viewers reached four million this year, up from 3.7 million the year before.

Combining metropolitan and regional audiences, the network attracted audiences of:

  • 782,000 for ‘New Year’s Eve: Welcome’ (8.30-8.55pm),
  • 1.4 million for ‘New Year’s Eve: 9pm Family Fireworks’ (8.55-9.10pm),
  • 1 million for ‘New Years Eve: Party’ (9.10-11.55pm), and
  • 2 million for ‘New Years Eve: Midnight Fireworks’ (11.55pm-12.22am).

The ABC was the leading television network across the five-city metro market, with a prime-time share of 19.7%, and achieved a 27.9% share in Sydney.

The ABC New Year’s Eve 2014 coverage included included footage from two drones fitted with HD cameras that flew up above Sydney Harbour to capture fireworks displays.


top 10 programs


Stan partners with Nickelodeon, MTV and Comedy Central

Nine Entertainment Co and Fairfax Media’s new video-on-demand streaming service, Stan, has announced a content licensing agreement with Viacom International Media.

The multi-year agreement will bring TV shows from Nickelodeon, Nick Jr., MTV and Comedy Central to Stan.

Childrens programs will include: SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Avatar: The Last Airbender, iCarly, VICTORiOUS, Drake & Josh, Dora the Explorer, Ni Hao, Kai-Lan and Bubble Guppies.

For the grown-ups, shows will include: South Park, Tosh.O, Awkward., Reno 911!, Teen Mom, Geordie Shore, The Hills and 16 & Pregnant.

Stan also announced early last month that it had partnered with Showtime and CBS.


Australian Community Media centralises its sales department

Fairfax Media’s regional and rural publishing business Australian Community Media (ACM) has established a specialist advertising sales unit as part of its new management structure.

Rodney House will serve as commercial director and Ian Thomson as national sales director in the new team, which will strive to make it easier for clients to connect to their local communities through the company’s titles.

ACM runs hundreds of regional, agricultural and community newspapers across Australia including 16 dailies, and more than 140 websites.

Both executives have extensive experience within Fairfax Media.

“Australians are discerning buyers and with 34% of our population residing outside capital city areas, advertisers neglect a huge market if they don’t include regional and rural Australia in their schedules,” House said.

Thomson said:  “I am committed to providing cost-effective solutions that don’t force customers to create numerous versions of the same ad when they advertise with us.”


ABC iView released on Playstation 4

ABC’s internet TV service, iView, is now available for PS4 owners to watch on their TV screens through a new app.

The app is also already available on FreeviewPlus certified devices and will launch on Xbox One in early 2015.

iView was the first television streaming service to market on gaming consoles locally when it launched on PS3 in 2009.

ABC has also announced that on 16 February it will launch a ‘pocket edition’ of Good Game for iView, a five-minute program featuring gaming news responding to viewer suggestions received through social media.


Southern Cross Austereo shows strong online growth

Nielsen results released in December show that Southern Cross Austereo (SCA) has increased its average daily traffic on mobile by 208% year-on-year and it is now attracting 80% of its daily traffic via mobile devices (excluding tablets).

SCA’s daily unique browsers grew 123% year-on-year to its highest ever month in November.

2Day FM’s website retains the highest traffic for an Australian radio website, with 90,089 Australian average daily unique browsers in November – almost double its closest radio website competitor.


3AW remains number one in Melbourne

Survey 8 results show Fairfax Radio Network’s news talk station 3AW has ended 2014 as number one in Melbourne.

Its Sydney counterpart, 2UE, finished the year with a 5.6% market share, up from 4.2% in 2013.

The company’s year included several significant promotions including major partnerships with Dubai Tourism, Network Ten, Harvey Norman and Telstra, as well as car giveaways of an Alfa Romeo, Hyundai i30, Jeep, Lexus, Mitsubishi Outlander and a Subaru WRX.

News events that captured audiences’ attentions in 2014 included the death of cricketer Phillip Hughes, the G20 Summit in Brisbane, controversy over the federal budget and strong weather events.


Michelle Herbison
BY Michelle Herbison ON 5 January 2015
Assistant editor, Marketing Magazine.