Media Monday: Drive’s new website, TED welcomes Australian advertisers
In Australian media news this week, drive.com.au pulls up in a new website, TED welcomes Australian advertisers, News Corp CEO Julian Clarke leaves the newsroom, Australian youth culture website Crave Online breaks unique users record, and American fashion sashays to Australian computers.
Drive.com.au pulls up in a new website
Drive.com.au launched a redesigned website last week with new advertising and sponsorship opportunities for marketers on a redesigned online environment.
On the new site, consumers are able use the ‘What car should I buy?’ tool to help direct their vehicle choice. Drive.com.au is the only site that then combines this features with the opportunity to seek direct advice from experts.
TED welcomes Australian advertisers
TED.com has appointed Sundance Company to lead business development and media sales in Australia and New Zealand.
The online video network, dedicated to ‘Ideas worth spreading’, has determined the region as being potentially lucrative as it delivers more than 1 million video views per month, up 74% since 2014.
The company says video content offers marketers post-roll completion rates of 60% to 80%.
Ted.com attracts a “vibrant” audience to watch its talks from world leaders including Richard Branson and Bill Gates.
News Corp CEO leaves the newsroom
New Corp’s CEO Julian Clarke will be retiring from the newsroom at the end of 2015.
In 2013, Clarke emerged from his first stint as a retiree to take control of the 111 News Corp publications.
The CEO position of Australia’s largest publisher will go to current COO Peter Tonagh.
APN boss Michael Miller will make the move to News Corp as executive chairman of News Corp Australasia.
Australians ‘Crave’ youth culture
Crave Online (craveonline.com.au) attracted 363,191 Australian unique users in May, the highest figure that the youth culture website has ever seen.
Targeted at the 18-to-24-year-old modern man, Crave Online Australia focuses on style, design, food, mixology, music, nightlife and sport.
The Crave Network attracts 4 million unique users per month in the US.
Evolve Media Australia managing director James Perry said Crave Online provides a platform to talk to the 18-to-24-year-old millennial.
“With Crave, we bring the best of both worlds to both the audience and the advertiser,” Perry said.
American fashion sashays to Australian computers
The web’s largest fashion-focused community and editorial site, TheFashionSpot, has launched in Australia. This launch offers advertises both premium marketing solutions and content led advertising capabilities to local marketers.
Last month an audience of 1,511,952 million unique users accessed American icon TheFashionSpot for the latest fashion, beauty, lifestyle and celebrity trend news.
TheFashionSpot Australian editor, Chantelle Schmidt, said the launch of the site in Australia allows contributors to combine global expertise and recourses with a local editorial voice and deep understanding of the local market.