Media Monday: EMMA newspaper and magazine readership figures, Siren Awards 2015 winners

In Australian media news this week, we compare EMMA newspaper and magazine readership figures to Roy Morgan’s, and the country’s best radio advertising: Siren Awards 2015 announces winners.

 

EMMA newspaper and magazine readership figures differ from Roy Morgan’s

The release of Enhanced Media Metrics Australia (EMMA)’s newspaper and magazine readership estimates differ widely from those of measurement rival Roy Morgan, which we reported last week here.

Rather than splitting up newspaper readership into ‘Monday to Friday’, ‘Saturday’, and ‘Sunday’ reports as Roy Morgan does, EMMA simply compares all newspapers by readership.

Australia’s top 15 most-read print newspapers, according to Emma

  1. Herald Sun (M-F): 1,352,000,
  2. Sunday Telegraph: 1,207,000,
  3. Herald Sun (Sat): 1,119,000,
  4. Sunday Herald Sun: 1,083,000,
  5. Daily Telegraph (M-F): 1,031,000,
  6. Sunday Mail (Qld): 875,000,
  7. Daily Telegraph (Sat): 805,000,
  8. Sydney Morning Herald (Sat): 785,000,
  9. Sun-Herald: 718,000,
  10. Sydney Morning Herald (M-F): 710,000,
  11. Courier-Mail (M-F): 665,000,
  12. Courier-Mail (Sat): 662,000,
  13. Weekend Australian: 630,000,
  14. The Age (Sat): 617,000, and
  15. The Age (M-F): 616,000.

EMMA: top 10 newspapers for total audience (print/web monthly)

  1. Sydney Morning Herald (5,060,000),
  2. Daily Telegraph (4,289,000),
  3. Herald Sun (3,934,000),
  4. Courier-Mail (3,011,000),
  5. The Age (2,930,000),
  6. The Australian (2,742,000),
  7. West Australian (1,775,00),
  8. Adelaide Advertiser (1,583,000),
  9. Financial Review (1,419,000), and
  10. Sunday Times (1,225,000).

According to these stats, Fairfax is leading in tablet and mobile, with the Sydney Morning Herald and The Age coming in first and second for total audience in this area.

EMMA: top six newspapers for total audience (tablet/mobile monthly)

  1. Sydney Morning Herald (1,202,000),
  2. The Age (897,000),
  3. Herald Sun (632,000),
  4. The Australian (496,000),
  5. Daily Telegraph (477,000), and
  6. Courier-Mail (409,000).

The EMMA stats for print magazine readership estimate higher figures than Roy Morgan’s that we reported last week. The EMMA list swaps the places of Coles Magazine and Woolworths’ Fresh, estimating Fresh’s readership at more than 3 million.

Top 10 most-read print magazines, according to EMMA

By average issue readership, April 2014 to March 2015

  1. Woolworths Fresh Magazine (3,408,000 readers per average issue) – Roy Morgan place: 2 (2,473,000),
  2. Coles Magazine (2,832,000) (Roy Morgan place: 1 [2,542,000]),
  3. Better Homes & Gardens (2,328,000) (Roy Morgan place: 3 [1,826,000]),
  4. Australian Women’s Weekly (1,982,000) (Roy Morgan place: 4 [1,739,000]),
  5. Woman’s Day (1,916,000) (Roy Morgan place: 5 [1,557,000]),
  6. New Idea (1,814,000) (Roy Morgan place: 6 [1,232,000]),
  7. Open Road (1,260,000) (Roy Morgan place: 8 [941,000]),
  8. That’s Life (952,000) (Roy Morgan place: 9 [761,000]),
  9. Royal Auto (917,000) (not in Roy Morgan top 10), and
  10. House & Garden (837,000) (Roy Morgan place: 10 [625,000]).

Roy Morgan: top 10 most-read print magazines

  1. Coles Magazine: 2,542,000,
  2. Fresh: 2,473,000,
  3. Better Homes and Gardens: 1,826,000,
  4. Women’s Weekly: 1,739,000,
  5. Woman’s Day: 1,557,000,
  6. New Idea: 1,232,000,
  7. National Geographic: 972,000,
  8. Open Road (NSW): 941,000,
  9. That’s Life: 761,000, and
  10. House & Garden: 625,000.

EMMA: top five magazines for total audience (print/web monthly)

  1. Woman’s Day (3,418,000 print/web monthly readers) (Roy Morgan estimate: 1,720,000),
  2. New Idea (3,317,000),
  3. Better Homes and Gardens (2,562,000),
  4. Australian Women’s Weekly (2,252,000) (Roy Morgan estimate: 2,092,000), and
  5. Taste.com.au (2,515,000).

EMMA: top five magazines for total audience (tablet/mobile monthly)

  1. Taste.com.au (1,209,000),
  2. Better Homes and Gardens (205,000),
  3. Australian Women’s Weekly (89,000),
  4. Woman’s Day (79,000), and
  5. Australian Gourmet Traveller (76,000).

 

Winners announced: 2015 Siren Awards for radio advertising

The radio campaign for Allpest, ‘We Don’t Do Husbands’, by by Matt Dickson of Southern Cross Austero Perth, has taken out the top prize of the Siren Awards 2015 for radio advertising.

Below is the list of winners from the 11th annual Siren Awards. Commercial Radio Australia has them all available to listen to on its website here.

Overall category winner (Gold Siren)
(also winner of the Silver Siren: radio campaign)
Matt Dickson
Southern Cross Austereo, Perth
“We Don’t Do Husbands,” Allpest

Radio single category winner (Silver Siren)
Radio single
Alida Henson, Megan Riley, Guy Howlett, Neil Martin, Pat Lennox & Ben Green
Marketforce, Perth
“Women in Engineering,” Curtin University

Radio campaign category winner (Silver Siren)
Matt Dickson
Southern Cross Austereo, Perth
“We Don’t Do Husbands,” Allpest

Craft category (Silver Siren)
Paul Le Couteur
Flagstaff Studios, Melbourne
“Ball of Fire,” Tennis Australia/The Australian Open

Siren Awards 2015 Client Award
Radio Single
Matt Arbon & Alex Davidson
Workshop Australia, Sydney
“Spot The Difference,” Mindhealthconnect

Michelle Herbison
BY Michelle Herbison ON 18 May 2015
Assistant editor, Marketing Magazine.