In a daily digest led by Mediascopes Denise Shrivell, we shine a light on some smaller media players that might be worth checking out when considering where your marketing spend is going to end up.

Media Name:

Media Type: Ethnic Website

Denise says: Does your advertising and marketing reach Australia’s diverse and vibrant ethnic communities? The Chinese community is one of the largest and strongest growing of these groups in Australia. provides Chinese-Australians with daily online updates of relevant news, current affairs, real estate, sport and lifestyle information.

See’s MediaScope Listing

See all MediaScope Ethnic Advertising Options

BY Brendan Lawley ON 1 August 2011