Mercedes-Benz and Lonely Planet join forces
Lonely Planet and Mercedes-Benz have formed a partnership to bring back the Australian road trip.
The joint effort is a promotion for both Lonely Planet‘s new guidebook, Discover Australia, and the Mercedes-Benz B-Class, which the car giant are trying to position as a spacious ‘sport’s tourer’ car.
The campaign is based mainly on a website that offer users 10 great Australian road trips with PDF itineraries. Users are encouraged to share locations within Australia they have enjoyed that are stereo(un)typical escapes; not so standard road trips.
“The 10 free itineraries available for download have been specially produced for this campaign, and feature all the qualities that make Lonely Planet’s travel information the best in the world. At the same time, shared travel experiences are at the heart of everything Lonely Planet does – so we’re also looking forward to seeing what stereo(un)typical Australian escapes are shared in the competition,” said Shawn Low, Lonely Planet‘s Asia-Pacific Travel Editor.
Already, there have been almost 300 entries, and users who promote their escape and get Facebook ‘likes’ are raised in the escape rankings, with the leader at the end of the campaign scoring five grand.
“Lonely Planet is all about inspiring people to get to the heart of a place. Our Stereo(un)typical Australian Escapes partnership with the Mercedes-Benz and the B-Class brings that mission to life.”