The Mitchell Communication Group has acquired integrated marketing and communications agency Insite Organisation.

Headquartered in Sydney, Insite has representation throughout Australia and New Zealand and says that it specialises in four areas:

• Adding value to advertising campaigns with events, in-program content, PR and sponsorship,
• Sponsorship management and leveraging and talent management,
• Specialist public relations services, and
• Digital publishing.

Mitchell Communication Group indicates that the acquisition adds to its coverage of traditional and online media strategy planning and buying, digital creative and technology services and public relations.

“The capabilities of Insite complement the diversified offering of our Group. Neil, Charles and their team are a welcome addition to our Diversified division and we believe their business will be a strong strategic, operational and financial contributor for us,” explained Stuart Mitchell, CEO of Mitchell Communication Group.

Insite will continue to be run by co-managing directors Neil Maxwell and Charles Hoatson.