Most popular social media platforms in Australia – June 2014

Emerging social media platforms Snapchat and Tinder have cemented themselves as two of Australia’s most popular social networks.


The meteoric rise of video messing app Snapchat propelled into the list of most popular social media platforms/sites/apps in Australia this year. Estimates put its user base at just over one million in Australia, within sight of Instagram.

Also making the list of most popular social media platforms in Australia is ‘dating’ app Tinder. Interestingly, both Tinder and Snapchat enable primarily one-on-one messaging, representing a trend towards more private behaviour and away from the mass broadcast of private lives enabled by Facebook, Twitter and their precursors.
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The 10 most popular social media platforms in Australia, as at June 2014:

  1. Facebook – 13,200,000 users
  2. YouTube – 12,750,000 UAVs
  3. Tumblr – 4,900,000
  4. LinkedIn – 3,700,000
  5. Twitter – 2,500,000 active Australian users
  6. Instagram – 1,600,000 active Australian users
  7. Snapchat – 1,070,000 active Australian users
  8. Tinder – 1,000,000 Australian users
  9. Pinterest – 380,000
  10. MySpace – 165,000


Source: SocialMediaNews (CC BY-ND 3.0). Note that the above excludes review sites Yelp and TripAdvisor, and publishing platforms WordPress, Blogspot and Flickr. See how the above figures are calculated at SocialMediaNews.

Peter Roper
BY Peter Roper ON 8 July 2014
Editor of Marketing and Marketing Mag from 2013 to 2017. Tweets as @pete_arrr.