Most popular stories of the week: Airbnb, Apple and IBM, Audi case study

The 10 most popular marketing articles from Marketingmag.com.au for the work week ending Friday 18 July 2014.

 

1. NEWS: New Airbnb logo: a symbol of belonging or the butt of jokes?

 

2. NEWS: Once bitter rivals, Apple and IBM team up to transform enterprise mobility

 

3. CASE STUDY: How Audi increased test drives by 28% with its first ever Australian-made campaign

 

4. NEWS: Coles financial services plans develop with mobile payments system and GE joint venture

 

5. BLOG: Five superpowers to look out for in a digital marketer – by Ben Sharp

 

6. NEWS: Quantified insights into Generation Y’s attitudes to work

 

7. NEWS: Domino’s ‘me-tail’ platform lets anyone create, market and profit from their own pizza designs

 

8. BLOG: Few brands will continue to deliver great experiences beyond the World Cup final – by Robbie Robertson

 

9. BLOG: Everyone smiles in the same language – by Jim Antonolpoulos

 

10. BLOG: Valos Advantage: skills and implementation challenges around insights and accountability – by Michael Valos