Most popular stories of the week: Airbnb, Apple and IBM, Audi case study

The 10 most popular marketing articles from for the work week ending Friday 18 July 2014.


1. NEWS: New Airbnb logo: a symbol of belonging or the butt of jokes?


2. NEWS: Once bitter rivals, Apple and IBM team up to transform enterprise mobility


3. CASE STUDY: How Audi increased test drives by 28% with its first ever Australian-made campaign


4. NEWS: Coles financial services plans develop with mobile payments system and GE joint venture


5. BLOG: Five superpowers to look out for in a digital marketer – by Ben Sharp


6. NEWS: Quantified insights into Generation Y’s attitudes to work


7. NEWS: Domino’s ‘me-tail’ platform lets anyone create, market and profit from their own pizza designs


8. BLOG: Few brands will continue to deliver great experiences beyond the World Cup final – by Robbie Robertson


9. BLOG: Everyone smiles in the same language – by Jim Antonolpoulos


10. BLOG: Valos Advantage: skills and implementation challenges around insights and accountability – by Michael Valos