MTV loves up ninemsn
MTV Networks Australia and ninemsn are partnering to deliver a range of
MTV’s content to ninemsn’s audience of over eight million people.
The MTV content available will include international shows such as
PUNK’d, MTV Cribs, Jackass, Pimp My Ride and The Hills along with
locally produced content like MTV’s flagship live music show The Lair.
This content will be offered via ninemsn’s streaming video-on-demand
service in short-form clips. ninemsn will also offer Viacom property,
South Park, as part of the partnership, in alignment with a MSN
European deal announced earlier this year.
According to Tony Thomas, director of marketing for ninemsn, The
association with MTV fits with ninemsn’s strategy of partnering with
category leaders. With around 12 million video streams a month our
audience is constantly seeking quality video content and through this
partnership with MTV Networks Australia we can now deliver even more of
the entertainment our audience wants.”
“This is an exciting opportunity for MTV Networks Australia. Our deal
with ninemsn significantly extends the reach of our video content in
Australia” said Tom Armstrong, MTV Networks Australia, VP of business development. “We are always looking for new ways to deliver our
content, wherever and whenever our audience wants to watch it, and
partnering with leading online video networks such as ninemsn delivers
on that objective.”
The offering is scheduled to launch in June 2008.
An audience of eight million people, hey? Thats nothing to scoff at.