As the Auto industry reels from mass layoffs and falling stock prices, some companies are making the best of the situation, by pushing existing popular models.

WhybinTBWA Melbourne and Nissan Australia have launched the next-generation Nissan Murano with a TVC and follow-up campaign that aims to speak to professionals and ‘confident urban achievers who lead active, full lives’.

The campaign hopes to position the Nissan Murano as a way to stay ahead in a world that has changed dramatically.

“We (aimed to) showcase the Nissan Murano’s most stylish and innovative features amid a background of special effects, to position it as a vehicle for passionate and spirited urban dwellers who want to stay ahead of the game,” explains WhybinTBWA Melbourne managing director, Andrew Scott.

Nissan product marketing manager, Damon Paull, says “We’re delighted with how WhybinTBWA has been able to capture and communicate the very essence of Murano with such impact.”

WhybinTBWA Melbourne has had a successful 13-year partnership with Nissan and the new TVC will run with print and outdoor, direct mail and online support.