NABs more or less brand campaign
NAB has launched its latest brand campaign, ‘More give, less take’, during AFL’s NAB Cup.
The bank claims to be taking a “leadership position” on the need for banks relationship with their customers to change. The campaign involves three TVCs as well as a radio, OOH and online executions.
It follows on from the previous campaigns ‘Change your Bank. We are’ and ‘Not all banks are the same’.
The brand is also investing in different banking options in cluding: NAB on Wheels, NAB Kiosks and NAB Express Walls.