Kraft have launched a rehashed version of the original ‘Name Me’ TVC from the campaign that gave us iSnack 2.0.

Name me has entered a renaming phase using the premise that “It’s Vegemite – but different”. The spot uses the original creative from July 2009, but replaces the Name Me bottle with a Cheesybite bottle.

The original crowdsourced name, iSnack 2.0, caused a considerable public backlash forcing Kraft to backpeddle and launch a poll allowing consumers to choose from six Kraft approved names.