New fintech player set to challenge the mortgage broker market

Uno home loans is rolling out an integrated campaign in Australia.

Uno home loans, a new challenger in the fintech and home loan space is rolling out an integrated marketing campaign after its launch in Australia earlier this month.

Uno’s online platform allows to consumers to secure home loans by giving them access to the tools and information that traditional brokers use, and puts consumers in contact with a wide range of lenders, enabling them to decide the service and loan which suits them best, via their digital device with real-time support.

Related: Real estate giant Domain recently became the first Australian brand to offer a Messenger bot customer service platform »

“The Australian property industry is ripe for disruption and we are excited to be at the helm of a new era,” says Uno creator and CEO Vincent turner.

“Australians are digitally savvy and are already making many financial transactions online, however home loans have been the last to make the move due to their complexity and the desire by customers for support and advice from an expert. Uno is challenging the traditional model with a digital, consumer led experience backend by support and advice by mortgage experts.”

Several agencies have been appointed to assist with the launch, including creative agency Archibald/Williams, Match Media, PPC and Haystac PR.

“We are currently rolling out a phased launch of our product offering and will be working with our partners over the coming months to hone our message and deliver it to Australians across the country,” says Uno CMO Kirsty Davison.

The campaign will run across search, digital display advertising, social media and PR.

 

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Ben Ice
BY Ben Ice ON 30 June 2016