New issue! The October-November 2014 issue of Marketing is out now
The October-November 2014 issue of Marketing is now on sale on newsstands, for most digital devices via Zinio (and specifically for Android via Google Play). And remember, to always get new issues of Marketing first (and cheaper!), subscribe today.
Subscribers have their copies, and it’s on sale in leading newsagents for everyone else to pick up.
For those yet to experience it, here’s what you’re missing out on inside the October-November 2014 issue of Marketing…
COVER STORY: A brand-led reinvention of higher-education in Australia
This feature has been published here today to read free – we welcome comments and submissions in response to this piece.
Nationally and globally, educational institutions are revisiting their methods to remain relevant to students, industry and society. In this feature essay, Sérgio Brodsky writes that new budget measures mean now is the time Australia’s higher education sector must start seeing brand as a living business asset that can provide security of future earnings and enrolments.
FEATURE: How to get the marketing job you actually want
Susi Banks polls some leading employers on what they look for when recruiting for marketing positions and discovers that they’re just as keen to find you as you are to find them.
FEATURE: The science of segmentation (is nothing without the art)
Like so many of marketing’s foundations, segmentation has been rocked by the data revolution, but it’s nothing without the art of good strategy, writes Chris Byrne.
MARKETER PROFILE: Nicole Stanners, Campari
After touring the world as a marketer, Nicole Stanners, marketing director of Campari Australia and New Zealand, now works on a cocktail of brands from as far afield as Jamaica, Scotland, Kentucky, Italy and Mexico, all from the comfort of her Sydney office. By Rob Grant.
BUT WAIT, THERE’S MORE…
- Infographic: CMO salaries
- The Valos Advantage: Marketing’s commercial credibility problem – by Michael Valos
- Brand Talk: Are you washed in the blood? – by Karl Treacher
- Hire Intelligence: Why can’t I find a decent part-time role? – by Chris Khor
- Case studies featuring Nissan, Swinburne University, and Woodstock.