New Ray White social platform site: by the people, for the people

Ray White, the most googled real estate company in Australia with over 12 million views annually is again innovating the brand courtesy of its ‘Perfect Match’ social platform.

The idea behind the Ray White Neighbourhood Know How is to provide you with your ultimate suburb based on lifestyle breakdown capabilities; are you trendy, beachy, single or wealthy, family-oriented, professional and fond of safe-and-sound living? This site breaks it down.

Users can also rate, review and rank their community much in the same manner of a tripadvisor.com type set up. And it’s no surprise, because The Ray White Group has signed an Australian partnership with streetadvisor.com to create the social platform.

“This is the ultimate site for property hunters of today,” says Sam White, deputy chairman of the Ray White Group. “Residents can tell the online community precisely what they think of life in Bondi, Bankstown, Brisbane, Ballarat or Ballajura.”

White adds that the new features will give users a sense of community-orientated feel with “Unedited commentary help [ing] you choose your ultimate community based on the experience of others.”

From suburb ratings, reviews, questions and answers, users can now ask or answer questions; agree or disagree with ratings and reviews. In essence, Ray White Neighbourhood Know How is all about making the searching process easier and more streamlined for the people.

“When you’re looking to buy in a new area, you can’t really depend on blurbs on websites and marketing material. It’s much more plausible to hear about a community from the people who live and have lived there,” admits White.

“Ray White StreetAdvisor is driven by residents. It’s content written by locals… for us, it means we can help people find their perfect place to live.”